Longman Dictionary of Contemporary English - merchandising
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Merchandising
merchandising
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1.
1. Merchandising consists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group. We are selling the full range of World Cup merchandising... The club says it will make increasing amounts from merchandising. N-UNCOUNT 2. Merchandising is used to refer to the way shops and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen. (mainly AM BUSINESS) Company executives say revamped merchandising should help Macy’s earnings to grow. N-UNCOUNT MERCHANT (merchants) Frequency: The word is one of the 3000 most common words in English. 1. A merchant is a person who buys or sells goods in large quantities, especially one who imports and exports them. Any knowledgeable wine merchant would be able to advise you. N-COUNT 2. A merchant is a person who owns or runs a shop, store, or other business. (AM; in BRIT, usually use retailer, shopkeeper) The family was forced to live on credit from local merchants. N-COUNT 3. Merchant seamen or ships are involved in carrying goods for trade. There’s been a big reduction in the size of the British merchant fleet in recent years. ADJ: ADJ n ...Collins COBUILD Advanced Learner's English Dictionary
2.
also merchandizing noun Date: 1917 sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling ...Merriam-Webster Collegiate Dictionary
Англо-русский Русско-английский научно-технический словарь
4.
сущ. 1) управ. коммерческое планирование производства 2) коммерч. искусство сбыта MERCHANDISING сущ. 1) эк. розничная торговля (закупка товаров у оптовых торговцев или производителей и предложение их населению для приобретения и личного потребления) Syn: retailing See: scrambled merchandising mass merchandising 2) марк. мерчендайзинг, выкладывание* (обеспечение эффективности продаж товара без активного участия специального персонала- путем удачного размещения товара, эффектного оформления торгового места, обеспечения достаточного запаса товара на полке и т. п.) Learn how to develop the right merchandising, pricing, and service strategies for your store. - Научитесь разрабатывать правильные стратегии выкладывания товара, установления цен и обслуживания в вашем магазине. Don't place towels in a glass case. People want to feel the towel before they buy. Potential sales are lost as a result of poor merchandising. - Не кладите полотенца под витрину. Люди хотят потрогать полотенце перед тем, как купить его. Потенциальные продажи будут потеряны в результате неудачного выкладывания товара. Syn: in-store merchandising See: merchandiseII, 3) planogram merchandise space visual merchandising merchandiser scrambled merchandising cross merchandising micro-merchandising merchandise space J-hook display Merchandising Corporation of America shelf facing MERCHANDISING сбытовая политика;...Англо-русский Русско-английский экономический словарь
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